Coming November 2, 2026

Not just live to 97.
Thrive to 97.

A running record of thriving, from Round Rock, Texas. The site opens the day we get the keys to the third house on our cul-de-sac. Until then, the crew is in pre-production.

—days
—hours
—minutes

Retiring by 40 is a finish line, a single point on a journey. Thriving to 97 is a pace, defining how you go about the journey.

Who's behind this

Now in pre-production

Opens Nov 2

Cochran Family presents

Rock Shelf Trilogy

Part III

Three houses in a row on Rock Shelf Lane, bought, gutted, and rebuilt by the same family. Part III starts November 2. Premiere 2027.